Overview
Course Description
What is marketing and digital marketing?
Understanding Marketing and Digital Marketing Process?
Requirements
- You will need a copy of Adobe XD 2019 or above. A free trial can be downloaded from Adobe.
- No previous design experience is needed.
- No previous Adobe XD skills are needed.
Course Content
21 Lectures 10:56:11
Website Creation
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Lecture 1.1 Understanding about Internet , websites , domain , web server
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Lecture 1.2 Planning of a website
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Lecture 1.3 HTML Basic
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Lecture 1.4 About CMS and creating website in Wordpress
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Domain Booking
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Lecture 1.6 Server & Hosting
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Lecture 1.7 One Live Project
On page optimization
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Lecture 3.1 Site Analysis
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Lecture 3.2 Keyword Research With Google Keyword Planner
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Lecture 3.3 Keyword Planning
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Lecture 3.4 Domain
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Lecture 3.5 URL Structure
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Lecture 3.6 Title Tag
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Lecture 3.7 Meta Tag
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Lecture 3.8 Google Analytics (Code Generation)
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Lecture 3.9 Canonical Tag
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Lecture 3.10 H1 Tag
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Lecture 3.11 Image Optimization (Alt Tag)
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Lecture 3.12 Anchor Tag
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Lecture 3.13 Content Optimization
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Lecture 3.14 Sitemap Creation & Submission (html and xml)
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Lecture 3.15 Robots.txt
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Lecture 3.16 Custom 404
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Lecture 3.17 01 Redirect
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Lecture 3.18 .htaccess
Off page optimization
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Lecture 4.1 What is Off page SEO?
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Lecture 4.2 Why Off page is Important
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Lecture 4.3 What are Backlinks?
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Lecture 4.4 Backlinks Creation Methods
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Lecture 4.5 Difference Between Do Follow and No Follow Backlinks
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Lecture 4.6 What is Google Page Rank
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Lecture 4.7 How to Increase Google Page Rank
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Lecture 4.8 Web Directory Submissions
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Lecture 4.9 Social Bookmarking
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Lecture 4.10 Article Writing & Submission
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Lecture 4.11 Press Release Writing & Submission
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Lecture 4.12 Comment Blogging
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Lecture 4.13 Classifieds Posting
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Lecture 4.14 Forum Posting
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Lecture 4.15 Link Exchange (One way, two way and three way)
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Lecture 4.16 Search Engine Submissions
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Lecture 4.17 RSS Feeds
PPC Advertising (Google Ads & Express)
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Lecture 5.1 Understanding in organic search results
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Lecture 5.2 Introduction to Google ads & PPC advertising
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Lecture 5.3 Overview of Microsoft Adcenter (Bing & Yahoo)
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Lecture 5.4 Setting up Google ads account
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Lecture 5.5 Understanding adwords account structure
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Lecture 5.6 Campaigns, Adgroups, Ads, Keywords, etc.
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Lecture 5.7 Types of Advertising campaigns-Search, Display
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Lecture 5.8 Difference between search & display campaign
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Lecture 5.9 How does adwords rank ads
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Lecture 5.10 Understanding adwords algorithm (adrank) in detail with examples
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Lecture 5.11 What is quality score
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Lecture 5.12 Why quality score is important What is CTR?
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Lecture 5.13 Why CTR is important Understanding bids
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Lecture 5.14 Advanced level bid strategies
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Lecture 5.15 Enhanced CPC
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Lecture 5.16 What are flexible bidding strategies
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Lecture 5.17 Understanding ad-extensions
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Lecture 5.18 Types of ad-extensions
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Lecture 5.19 Adding ad-extensions in our Campaign
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Lecture 5.20 Creating adgroups
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Lecture 5.21 Finding relevant adgroups options using tool
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Lecture 5.22 creating adgroups using tool
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Lecture 5.23 Understanding keywords
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Lecture 5.24 Finding relevant keywords
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Lecture 5.25 Adding keywords in ad-group using keyword planner tool
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Lecture 5.26 Types of keywords Board, Phrase, Exact, Synonym & Negative
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Lecture 5.27 Examples of types of keywords
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Lecture 5.28 Google Web Master Tool (Search Console )
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Lecture 5.29 Creating ads
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Lecture 5.30 Understanding ad metrics Display & destination URL
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Lecture 5.31 How to write a compelling ad copy
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Lecture 5.32 Best & worst examples of ads Creating ads
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Lecture 5.33 Tracking Performance/Conversion
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Lecture 5.34 What is conversion tracking Why is it important
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Lecture 5.35 How to set up conversion tracking
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Lecture 5.36 Adding tracking code in your website
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Lecture 5.37 Checking conversion stats
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Lecture 5.38 Optimizing Search Campaigns
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Lecture 5.39 Remarketing
Facebook & Instagram Marketing
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Lecture 7.1 Understanding Facebook marketing practical session
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Lecture 7.2 Creating Facebook Page
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Lecture 7.3 Increasing fans on fan page
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Lecture 7.4 How to do marketing on fan page (with examples)
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Lecture 7.5 Fan engagement
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Lecture 7.6 Important apps to do fan page merketing
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Lecture 7.7 Facebook Advertising
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Lecture 7.8 Types of Facebook advertising
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Lecture 7.9 Best practices for Facebook advertising
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Lecture 7.10 Creating Facebook advertising campaign
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Lecture 7.11 Argeting in ad campaign
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Lecture 7.12 Payment module-CPC vs CPM-CPA
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Lecture 7.13 Setting up conversion tracking
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Lecture 7.14 facebook instant articles
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Lecture 7.15 facebook creator studio
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Lecture 7.16 Ad breaks
Linkedin Marketing
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Lecture 8.1 What is Linkedin
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Lecture 8.2 Understanding Linkedin
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Lecture 8.3 Company profile vs Individual Profiles
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Lecture 8.4 Understanding Linkedin Groups (Manage Linkedin groups)
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Lecture 8.5 How to do marketing on Linkedin groups
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Lecture 8.6 Linkedin Advertising & it best Practices
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Lecture 8.7 Increase ROI from Linkedin ads
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Lecture 8.8 Linkedin Publishing
Twitter Advertising
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Lecture 9.1 Understanding twitter
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Lecture 9.2 Influence on Twiiter: Tweetdeck, Klout, PeerIndex
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Lecture 9.3 How to do marketing on Twitter
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Lecture 9.4 Black hat techniques of Twitter Marketing
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Lecture 9.5 Advertising on Twitter
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Lecture 9.6 Creating Campaigns
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Lecture 9.7 Types of Ads
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Lecture 9.8 Tools of twitter Marketing
Video Marketing
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Lecture 11.1 Understanding Campaigns
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Lecture 11.2 Creating 1st campaign
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Lecture 11.3 Importance of marketing
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Lecture 11.4 Benefits of marketing
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Lecture 11.5 Using you tube for Business
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Lecture 11.6 Developing you tube for Marketing strategy
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Lecture 11.7 Get traffic through you tube channel/ to your website
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Lecture 11.8 Create adgroup
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Lecture 11.9 Targeting options
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Lecture 11.10 YouTube Monetization
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Lecture 11.11 How to Increase Youtube (Views, Subscriber Etc.)
Google Analytics
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Lecture 12.1 Introduction to Google analytics
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Lecture 12.2 How Google analytics works
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Lecture 12.3 Understanding Google analytics account structure
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Lecture 12.4 Understanding Gooogle analytics insights
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Lecture 12.5 Understanding cookie tracking
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Lecture 12.6 Types of cookie tracking used by Google analytics
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Lecture 12.7 How to set up analytics account
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Lecture 12.8 Hot to add analytics code in website
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Lecture 12.9 Understanding goals and conversion how to setup goals?
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Lecture 12.10 Understanding different types of goals
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Lecture 12.11 Understanding bounce & bounce rate
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Lecture 12.12 Difference between exit rate & bounce rate
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Lecture 12.13 How to setup goals
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Lecture 12.14 How to integrate adwords and analytics account
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Lecture 12.15 Benefits of integrating adwords & analytics
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Lecture 12.16 Measuring performance of marketing campaigns via Google analytics
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Lecture 12.17 Understanding filters & segments
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Lecture 12.18 How to set up filters & segments
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Lecture 12.19 How to view customized reports
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Lecture 12.20 Monitoring traffic sources
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Lecture 12.21 Monitoring traffic behavior
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Lecture 12.22 Taking corrective actions if required
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Lecture 12.23 GOOGLE ANALYTICS CERTIFICATION
Mobile Web Marketing
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Lecture 13.1 Understanding Mobile Devices
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Lecture 13.2 Mobile Marketing and Social Media
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Lecture 13.3 Mobile Marketing Measurement and Analytics
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Lecture 13.4 Fundamentals of Mobile marketing
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Lecture 13.5 Using you tube for Business
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Lecture 13.6 Developing you tube for Marketing strategy
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Lecture 13.7 Get traffic through you tube channel/ to your website
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Lecture 13.8 Create adgroup
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Lecture 13.9 Targeting options
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Lecture 13.10 YouTube Monetization
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Lecture 13.11 How to Increase Youtube (Views, Subscriber Etc.)
Online Reputation Management (ORM)
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Lecture 14.1 What is online reputation management
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Lecture 14.2 Why online reputation management
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Lecture 14.3 Understanding ORM scenario
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Lecture 14.4 How to deal with criticism online
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Lecture 14.5 ways to create positive brand image online
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Lecture 14.6 Understanding tools for monitoring online reputation
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Lecture 14.7 Step by step guide to overcome negative online reputation
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Lecture 14.8 Best examples of online reputation management
Adsense & Blogging
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Lecture 15.1 What is Adsense
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Lecture 15.2 How to get approved for Adsense
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Lecture 15.3 Cool trick to get Adsense approval by Google
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Lecture 15.4 Using your adsense account interface Placing ads on your blog
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Lecture 15.5 Creating blogs with our Free theme
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Lecture 15.6 What is Blogging
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Lecture 15.7 How to Blog
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Lecture 15.8 What is Wordpress and How to Create with Wordpress
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Lecture 15.9 Wordpress Themes and Plugins
Ecommerce Marketing
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Lecture 17.1 What is Ecommerce
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Lecture 17.2 Top Ecommerce Website around the world
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Lecture 17.3 Ecommerce scenario in India
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Lecture 17.4 How to do SEO of an Ecommerce website
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Lecture 17.5 Why you need a solid Ecommerce marketing strategy
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Lecture 17.6 Formulating right Ecommerce marketing strategy
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Lecture 17.7 Ecommerce business
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Lecture 17.8 Case studies on Ecommerce website
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Lecture 17.9 Opencart
About Us
TECHINAUT
A LEVEL
100+ Courses
20+ Faculty
Industry Expert
45000+ students enrolled
UI/UX Designer, with 7+ Years Experience. Guarantee of High Quality Work.
Skills: Web Design, UI Design, UX/UI Design, Mobile Design, User Interface Design, Sketch, Photoshop, GUI, Html, Css, Grid Systems, Typography, Minimal, Template, English, Bootstrap, Responsive Web Design, Pixel Perfect, Graphic Design, Corporate, Creative, Flat, Luxury and much more.
Available for:
- 1. Full Time Office Work
- 2. Remote Work
- 3. Freelance
- 4. Contract
- 5. Worldwide
Reviews
Nicole Brown
UX/UI Designer
“ This is the second Photoshop course I have completed with Cristian. Worth every penny and recommend it highly. To get the most out of this course, its best to to take the Beginner to Advanced course first. The sound and video quality is of a good standard. Thank you Cristian. “
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