An effective IT reseller marketing strategy is a critical factor in ensuring the success of your IT business. HubSpot has powerful marketing tools to help you achieve that goal.
Generating traffic and leads
Getting the most out of HubSpot’s lead-generation capabilities will help you increase your traffic and leads. HubSpot is a marketing automation platform that caters to all your marketing needs, including lead generation. It includes tools to help you build personalized content, schedule social media posts, and track leads on social media and email. It’s also a great way to analyze your results in one central location.
HubSpot also includes a free lead generation tool to scrape your website’s forms. This feature will then consolidate your leads into a contact database. A tool like this will help you learn more about your site visitors and what content will likely prompt them to convert.
Increasing, reporting and providing marketing’s ROI
Increasing, reporting, and proving marketing’s ROI is crucial to securing more marketing budget in 2016. According to the State of Inbound report, 40 percent of marketers need help to prove the ROI of their marketing efforts. However, marketers who track their ROI are twice as likely to gain more budget.
Defining goals is essential to increase, report, and prove marketing’s ROI. Goals should be SMART and relevant. They should include both monetary and non-monetary value.
Measuring ROI can be a complex process, especially when dealing with offline campaigns. However, HubSpot provides you with the tools to prove the ROI of your marketing efforts.
Maintaining credibility with customers
Keeping your customers happy is challenging, especially if you’re an IT reseller. But there are ways to make your job easier. And one of them is using a software solution like HubSpot.
HubSpot offers a whole stack of software for everything from marketing to customer service to sales. It’s not a gimmick. They have thousands of partner agencies around the world.
HubSpot’s suite of marketing and sales tools helps you stay in touch with your customers, even when you’re on the go. In addition to email automation, HubSpot also lets you publish relevant blog posts on social media. It helps you attract more candidates and reduce the time it takes to hire.
Tracking metrics for each individual social channel
Whether you are just getting started or a seasoned social media veteran, it’s always early enough to start tracking metrics for each social channel. It will help you track your campaign’s progress and identify weak points in your strategy.
Impressions are one of the most important metrics to monitor for brand awareness. They can help you gauge how well your content is performing in algorithms. They can also tell you how well your content may educate or attract potential viewers.
Reach is another metric that can be measured in social media. Reach is a subset of impressions and measures the number of unique viewers exposed to your content.
Email template builder
Whether you are an IT reseller, an agency, or a small business, you can benefit from using HubSpot’s email template builder. This tool allows you to create professional-looking email templates optimized for mobile devices. You can use the drag-and-drop interface to build your emails, add content and images, and customize the layout.
Email templates built with HubSpot are designed to suit each customer journey stage. They have full functionalities to ensure perfect display across all types of devices. They can be sent from your email inbox or your CRM. They can be personalized and integrated with your other marketing tools.
LinkedIn Ads Integration
Whether you’re using LinkedIn for recruitment or content sharing, the integration of LinkedIn ads with HubSpot provides an efficient way to reach your target audience. The HubSpot-Linkedin integration allows you to analyze lead sources, evaluate campaign performance, and centralize your marketing efforts.
LinkedIn is one of the world’s largest professional social networks. With over 500 million users in over 200 countries, LinkedIn can help you reach your marketing goals. It offers several advertising formats, including Sponsored Content, Sponsored Videos, and Text Ads. In addition to these, LinkedIn has several automation tools.
LinkedIn provides reports to help you measure your ad campaign performance. The reports help you track the impact of your ads on your bottom line. Using the reporting dashboard, you can analyze how your ads perform compared to your other marketing tactics.
