Lecture 1.1 Understanding about Internet , websites , domain , web server

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Lecture 1.2 Planning of a website

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Lecture 1.3 HTML Basic

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Lecture 1.4 About CMS and creating website in Wordpress

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Domain Booking

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Lecture 1.6 Server & Hosting

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Lecture 1.7 One Live Project

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Lecture 2.1 What is SEO?

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Lecture 2.2 What are search engines and their functions ?

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Lecture 2.3 Understanding traffic , keywords etc

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Lecture 2.4 Google Web Master Tool (Search Console )

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Lecture 2.5 Bing Web Master Tool

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Lecture 2.6 Others SEO Tools

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Lecture 3.1 Site Analysis

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Lecture 3.2 Keyword Research With Google Keyword Planner

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Lecture 3.3 Keyword Planning

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Lecture 3.4 Domain

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Lecture 3.5 URL Structure

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Lecture 3.6 Title Tag

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Lecture 3.7 Meta Tag

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Lecture 3.8 Google Analytics (Code Generation)

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Lecture 3.9 Canonical Tag

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Lecture 3.10 H1 Tag

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Lecture 3.11 Image Optimization (Alt Tag)

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Lecture 3.12 Anchor Tag

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Lecture 3.13 Content Optimization

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Lecture 3.14 Sitemap Creation & Submission (html and xml)

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Lecture 3.15 Robots.txt

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Lecture 3.16 Custom 404

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Lecture 3.17 01 Redirect

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Lecture 3.18 .htaccess

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Lecture 4.1 What is Off page SEO?

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Lecture 4.2 Why Off page is Important

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Lecture 4.3 What are Backlinks?

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Lecture 4.4 Backlinks Creation Methods

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Lecture 4.5 Difference Between Do Follow and No Follow Backlinks

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Lecture 4.6 What is Google Page Rank

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Lecture 4.7 How to Increase Google Page Rank

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Lecture 4.8 Web Directory Submissions

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Lecture 4.9 Social Bookmarking

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Lecture 4.10 Article Writing & Submission

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Lecture 4.11 Press Release Writing & Submission

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Lecture 4.12 Comment Blogging

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Lecture 4.13 Classifieds Posting

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Lecture 4.14 Forum Posting

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Lecture 4.15 Link Exchange (One way, two way and three way)

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Lecture 4.16 Search Engine Submissions

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Lecture 4.17 RSS Feeds

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Lecture 5.1 Understanding in organic search results

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Lecture 5.2 Introduction to Google ads & PPC advertising

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Lecture 5.3 Overview of Microsoft Adcenter (Bing & Yahoo)

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Lecture 5.4 Setting up Google ads account

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Lecture 5.5 Understanding adwords account structure

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Lecture 5.6 Campaigns, Adgroups, Ads, Keywords, etc.

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Lecture 5.7 Types of Advertising campaigns-Search, Display

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Lecture 5.8 Difference between search & display campaign

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Lecture 5.9 How does adwords rank ads

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Lecture 5.10 Understanding adwords algorithm (adrank) in detail with examples

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Lecture 5.11 What is quality score

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Lecture 5.12 Why quality score is important What is CTR?

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Lecture 5.13 Why CTR is important Understanding bids

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Lecture 5.14 Advanced level bid strategies

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Lecture 5.15 Enhanced CPC

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Lecture 5.16 What are flexible bidding strategies

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Lecture 5.17 Understanding ad-extensions

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Lecture 5.18 Types of ad-extensions

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Lecture 5.19 Adding ad-extensions in our Campaign

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Lecture 5.20 Creating adgroups

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Lecture 5.21 Finding relevant adgroups options using tool

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Lecture 5.22 creating adgroups using tool

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Lecture 5.23 Understanding keywords

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Lecture 5.24 Finding relevant keywords

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Lecture 5.25 Adding keywords in ad-group using keyword planner tool

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Lecture 5.26 Types of keywords Board, Phrase, Exact, Synonym & Negative

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Lecture 5.27 Examples of types of keywords

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Lecture 5.28 Google Web Master Tool (Search Console )

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Lecture 5.29 Creating ads

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Lecture 5.30 Understanding ad metrics Display & destination URL

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Lecture 5.31 How to write a compelling ad copy

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Lecture 5.32 Best & worst examples of ads Creating ads

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Lecture 5.33 Tracking Performance/Conversion

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Lecture 5.34 What is conversion tracking Why is it important

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Lecture 5.35 How to set up conversion tracking

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Lecture 5.36 Adding tracking code in your website

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Lecture 5.37 Checking conversion stats

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Lecture 5.38 Optimizing Search Campaigns

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Lecture 5.39 Remarketing

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Lecture 6.1 What is social media

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Lecture 6.2 Understanding the existing social media paradigms & psychology

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Lecture 6.3 How social media marketing is different than others

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Lecture 7.1 Understanding Facebook marketing practical session

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Lecture 7.2 Creating Facebook Page

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Lecture 7.3 Increasing fans on fan page

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Lecture 7.4 How to do marketing on fan page (with examples)

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Lecture 7.5 Fan engagement

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Lecture 7.6 Important apps to do fan page merketing

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Lecture 7.7 Facebook Advertising

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Lecture 7.8 Types of Facebook advertising

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Lecture 7.9 Best practices for Facebook advertising

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Lecture 7.10 Creating Facebook advertising campaign

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Lecture 7.11 Argeting in ad campaign

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Lecture 7.12 Payment module-CPC vs CPM-CPA

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Lecture 7.13 Setting up conversion tracking

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Lecture 7.14 facebook instant articles

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Lecture 7.15 facebook creator studio

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Lecture 7.16 Ad breaks

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Lecture 8.1 What is Linkedin

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Lecture 8.2 Understanding Linkedin

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Lecture 8.3 Company profile vs Individual Profiles

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Lecture 8.4 Understanding Linkedin Groups (Manage Linkedin groups)

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Lecture 8.5 How to do marketing on Linkedin groups

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Lecture 8.6 Linkedin Advertising & it best Practices

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Lecture 8.7 Increase ROI from Linkedin ads

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Lecture 8.8 Linkedin Publishing

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Lecture 9.1 Understanding twitter

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Lecture 9.2 Influence on Twiiter: Tweetdeck, Klout, PeerIndex

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Lecture 9.3 How to do marketing on Twitter

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Lecture 9.4 Black hat techniques of Twitter Marketing

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Lecture 9.5 Advertising on Twitter

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Lecture 9.6 Creating Campaigns

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Lecture 9.7 Types of Ads

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Lecture 9.8 Tools of twitter Marketing

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Lecture 11.1 Understanding Campaigns

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Lecture 11.2 Creating 1st campaign

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Lecture 11.3 Importance of marketing

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Lecture 11.4 Benefits of marketing

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Lecture 11.5 Using you tube for Business

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Lecture 11.6 Developing you tube for Marketing strategy

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Lecture 11.7 Get traffic through you tube channel/ to your website

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Lecture 11.8 Create adgroup

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Lecture 11.9 Targeting options

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Lecture 11.10 YouTube Monetization

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Lecture 11.11 How to Increase Youtube (Views, Subscriber Etc.)

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Lecture 12.1 Introduction to Google analytics

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Lecture 12.2 How Google analytics works

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Lecture 12.3 Understanding Google analytics account structure

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Lecture 12.4 Understanding Gooogle analytics insights

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Lecture 12.5 Understanding cookie tracking

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Lecture 12.6 Types of cookie tracking used by Google analytics

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Lecture 12.7 How to set up analytics account

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Lecture 12.8 Hot to add analytics code in website

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Lecture 12.9 Understanding goals and conversion how to setup goals?

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Lecture 12.10 Understanding different types of goals

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Lecture 12.11 Understanding bounce & bounce rate

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Lecture 12.12 Difference between exit rate & bounce rate

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Lecture 12.13 How to setup goals

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Lecture 12.14 How to integrate adwords and analytics account

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Lecture 12.15 Benefits of integrating adwords & analytics

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Lecture 12.16 Measuring performance of marketing campaigns via Google analytics

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Lecture 12.17 Understanding filters & segments

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Lecture 12.18 How to set up filters & segments

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Lecture 12.19 How to view customized reports

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Lecture 12.20 Monitoring traffic sources

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Lecture 12.21 Monitoring traffic behavior

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Lecture 12.22 Taking corrective actions if required

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Lecture 12.23 GOOGLE ANALYTICS CERTIFICATION

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Lecture 13.1 Understanding Mobile Devices

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Lecture 13.2 Mobile Marketing and Social Media

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Lecture 13.3 Mobile Marketing Measurement and Analytics

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Lecture 13.4 Fundamentals of Mobile marketing

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Lecture 13.5 Using you tube for Business

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Lecture 13.6 Developing you tube for Marketing strategy

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Lecture 13.7 Get traffic through you tube channel/ to your website

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Lecture 13.8 Create adgroup

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Lecture 13.9 Targeting options

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Lecture 13.10 YouTube Monetization

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Lecture 13.11 How to Increase Youtube (Views, Subscriber Etc.)

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Lecture 14.1 What is online reputation management

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Lecture 14.2 Why online reputation management

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Lecture 14.3 Understanding ORM scenario

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Lecture 14.4 How to deal with criticism online

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Lecture 14.5 ways to create positive brand image online

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Lecture 14.6 Understanding tools for monitoring online reputation

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Lecture 14.7 Step by step guide to overcome negative online reputation

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Lecture 14.8 Best examples of online reputation management

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Lecture 15.1 What is Adsense

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Lecture 15.2 How to get approved for Adsense

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Lecture 15.3 Cool trick to get Adsense approval by Google

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Lecture 15.4 Using your adsense account interface Placing ads on your blog

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Lecture 15.5 Creating blogs with our Free theme

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Lecture 15.6 What is Blogging

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Lecture 15.7 How to Blog

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Lecture 15.8 What is Wordpress and How to Create with Wordpress

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Lecture 15.9 Wordpress Themes and Plugins

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Lecture 16.1 What is Affiliates

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Lecture 16.2 How to join and Earn with Affiliates

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Lecture 16.3 op Indian and Worldwide Bloggers

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Lecture 16.4 How ot Earn Money with Blogging

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Lecture 17.1 What is Ecommerce

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Lecture 17.2 Top Ecommerce Website around the world

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Lecture 17.3 Ecommerce scenario in India

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Lecture 17.4 How to do SEO of an Ecommerce website

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Lecture 17.5 Why you need a solid Ecommerce marketing strategy

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Lecture 17.6 Formulating right Ecommerce marketing strategy

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Lecture 17.7 Ecommerce business

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Lecture 17.8 Case studies on Ecommerce website

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Lecture 17.9 Opencart

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