UX research conduct studies to find out how users interact with a product. They also analyze data to find trends and patterns. Once they identify those patterns, they can use that data to help guide the design process. Researchers often collect data by recruiting customers and asking them to use the product. Researchers may also ask them to talk about the interactions they experience. Other methods include card sorting and user surveys.
It can help companies make the best decisions when developing products and services. Using different techniques helps companies test out new concepts before production. By identifying the needs of their audience, UX researchers can make informed decisions that will benefit the business. It can help brands develop better products, improve the user experience, and get better results.